Is it safe for older adults?
Yes. This shampoo was designed specifically with aging scalps and hair in mind. It’s gentle, non-medicated, and suitable for older adults and sensitive scalps.
The formula contains no harsh stimulants, no sulfates, and no aggressive ingredients, making it a calm, supportive option for hair that needs extra care as it ages.
How do I use it?
Apply to wet hair and gently massage into the scalp for 2–3 minutes.
Rinse thoroughly.
Use 3–4 times per week as part of your regular routine.
No extra steps or treatments needed.
Is it for both men and women?
Yes. Our Rosemary & Hydrolyzed Keratin Shampoo is suitable for both men and women experiencing thinning, shedding, or weakened hair.
Do I need to use a conditioner with this shampoo?
We recommend using a lightweight conditioner, especially if your hair is longer, color-treated, or feels dry. While our shampoo contains hydrolyzed keratin to help keep hair strong and soft, a conditioner helps make hair easier to comb, smoother, and less prone to tangles.
Most conditioners are already gentler and sulfate-free, so any light, non-greasy formula will work well. Just apply it to the mid-lengths and ends, not the scalp, to keep hair soft and manageable without weighing it down.
Is it safe for color-treated hair?
Yes. The shampoo is sulfate-free and color-safe, so it cleans gently without stripping dye or drying out color-treated hair.
It also contains hydrolyzed keratin, which helps reduce frizz and strengthen hair that can become weaker after coloring or chemical processing.
Will it grow hair on other parts of my body?
No. This shampoo works only on the scalp and hair where it’s applied.
It supports scalp health and hair strength without affecting hair growth in other areas of the body.
Unlike medicated treatments, it does not cause unwanted facial or body hair.
Shipping & Returns
Orders are processed within 24 business hours and carefully packed to make sure your shampoo arrives safely.
Delivery typically takes 6–10 business days, depending on your location.
If you have any questions or need assistance at any time, simply contact us at
support@whitonco.com — our team is happy to help.
Returns are straightforward and hassle-free. Just reach out to us, and we’ll guide you through the process.
30-Day Money-Back Guarantee
We want you to feel confident trying our Rosemary & Hydrolyzed Keratin Shampoo.
If you use the product consistently and feel it’s not the right fit for your hair, you can request a full refund within 30 days of purchase.
Simply reach out to our support team at support@whitonco.com, and we’ll take care of the rest.
Your satisfaction always comes first.
Fraud Alert: How to Avoid Fake or Counterfeit Products
We’ve received multiple reports of customers purchasing from copycat websites and either never receiving their order, receiving small travel-size bottles, or products with a different logo than our official branding. Some of these products have also been found to contain harsh sulfates or fake ingredients that are not part of our authentic formula.
To ensure you receive the authentic Whiton formula, full-size bottle, correct branding, and real ingredients, please purchase only from our official website: whitonco.com.
We do not sell on third-party websites or marketplaces.
Rated 4.9/5 from 32,383 Reviews
As hair ages, it becomes thinner, drier, and more fragile.
This shampoo was created to support hair growth, scalp comfort, and strength without harsh treatments or medicated side effects.
Supports fuller-looking hair without irritation
Helps reduce visible shedding and breakage
Strengthens fragile, aging strands
Gentle and color-safe for long-term use
In stock, ready to ship
*We recommend 3-6 months of consistent use for best results
Is it safe for older adults?
Yes. This shampoo was designed specifically with aging scalps and hair in mind. It’s gentle, non-medicated, and suitable for older adults and sensitive scalps.
The formula contains no harsh stimulants, no sulfates, and no aggressive ingredients, making it a calm, supportive option for hair that needs extra care as it ages.
How do I use it?
Apply to wet hair and gently massage into the scalp for 2–3 minutes.
Rinse thoroughly.
Use 3–4 times per week as part of your regular routine.
No extra steps or treatments needed.
Is it for both men and women?
Yes. Our Rosemary & Hydrolyzed Keratin Shampoo is suitable for both men and women experiencing thinning, shedding, or weakened hair.
Do I need to use a conditioner with this shampoo?
We recommend using a lightweight conditioner, especially if your hair is longer, color-treated, or feels dry. While our shampoo contains hydrolyzed keratin to help keep hair strong and soft, a conditioner helps make hair easier to comb, smoother, and less prone to tangles.
Most conditioners are already gentler and sulfate-free, so any light, non-greasy formula will work well. Just apply it to the mid-lengths and ends, not the scalp, to keep hair soft and manageable without weighing it down.
Is it safe for color-treated hair?
Yes. The shampoo is sulfate-free and color-safe, so it cleans gently without stripping dye or drying out color-treated hair.
It also contains hydrolyzed keratin, which helps reduce frizz and strengthen hair that can become weaker after coloring or chemical processing.
Will it grow hair on other parts of my body?
No. This shampoo works only on the scalp and hair where it’s applied.
It supports scalp health and hair strength without affecting hair growth in other areas of the body.
Unlike medicated treatments, it does not cause unwanted facial or body hair.
Shipping & Returns
Orders are processed within 24 business hours and carefully packed to make sure your shampoo arrives safely.
Delivery typically takes 6–10 business days, depending on your location.
If you have any questions or need assistance at any time, simply contact us at
support@whitonco.com — our team is happy to help.
Returns are straightforward and hassle-free. Just reach out to us, and we’ll guide you through the process.
30-Day Money-Back Guarantee
We want you to feel confident trying our Rosemary & Hydrolyzed Keratin Shampoo.
If you use the product consistently and feel it’s not the right fit for your hair, you can request a full refund within 30 days of purchase.
Simply reach out to our support team at support@whitonco.com, and we’ll take care of the rest.
Your satisfaction always comes first.
Fraud Alert: How to Avoid Fake or Counterfeit Products
We’ve received multiple reports of customers purchasing from copycat websites and either never receiving their order, receiving small travel-size bottles, or products with a different logo than our official branding. Some of these products have also been found to contain harsh sulfates or fake ingredients that are not part of our authentic formula.
To ensure you receive the authentic Whiton formula, full-size bottle, correct branding, and real ingredients, please purchase only from our official website: whitonco.com.
We do not sell on third-party websites or marketplaces.
Why So Many
Hair Treatments Stop Working as We Age
As we get older, our hair and scalp naturally change.
The scalp becomes thinner, drier, and more sensitive.
Hair strands lose strength and elasticity.
And hair follicles don’t recover as easily as they once did.
But many hair loss products are still made to push the scalp harder, instead of supporting it.
Strong stimulants.
Medicated ingredients.
Aggressive formulas that can lead to irritation, increased shedding, or ongoing discomfort over time.
For aging scalps, this often makes thinning worse, not better.
Mature hair doesn’t need forced growth.
It needs gentle, consistent support that works with the scalp, not against it.
That’s exactly why we took a different approach.
Instead of forcing the scalp into aggressive growth cycles, we focused on restoring a healthier environment for hair to grow naturally over time.
We chose ingredients that aging scalps can actually tolerate.
Ingredients that support the scalp first, strengthen fragile strands, and help hair hold on as it grows.
No harsh stimulants.
No medicated stress on the scalp.
Just gentle, well-studied ingredients that work with aging hair instead of overwhelming it.
How Each Ingredient
Supports Healthier, Fuller-Looking Hair
ROSEMARY EXTRACT
Rosemary has been studied for its ability to support hair growth in a way comparable to low-strength (2%) minoxidil, without the irritation or side effects often associated with medicated treatments.
It helps create a healthier scalp environment so hair follicles can function better over time. Rosemary is also known for supporting scalp circulation and helping reduce the impact of DHT, a hormone linked to hair thinning.
Unlike harsh treatments, rosemary works gently, making it especially suitable for aging or sensitive scalps that need support, not stress.
HYDROLYZED KERATIN
Hydrolyzed keratin is the same protein your hair is naturally made of. As hair ages, or after repeated coloring to cover grey hairs, this protein gradually breaks down. That’s when strands become weaker, thinner, and more prone to breakage and shedding.
Because it’s hydrolyzed, the keratin is broken into smaller particles that can better penetrate the hair fiber. This helps reinforce fragile areas, improve elasticity, and strengthen the strand from within.
Stronger strands matter, especially for thinning hair. When hair is reinforced, new growth is more likely to stay instead of breaking or shedding too early. With consistent use, hair feels smoother, stronger, and more resilient overall.
Plant-Derived Glycerin
Glycerin is a plant-derived humectant that helps attract and retain moisture in both the hair and scalp. As we age, the scalp naturally produces less oil, which can lead to dryness, tightness, flaking, and discomfort.
Glycerin works by drawing moisture into the scalp and hair strands, helping restore softness, flexibility, and balance. This added hydration is especially important for thinning, aging, or color-treated hair, which tends to lose moisture more easily.
A well-hydrated scalp is healthier and more comfortable, creating better conditions for hair to grow and stay in place. With consistent use, hair feels softer, looks smoother, and becomes less prone to frizz and breakage.
Vitamins C + E
Vitamins C and E are powerful antioxidants that help protect the scalp and hair from daily stress that can contribute to thinning over time.
As we age, the scalp becomes more vulnerable to environmental damage and reduced circulation, which can weaken hair follicles. Vitamin C helps support collagen production and healthy blood flow in the scalp, while Vitamin E helps nourish the scalp and protect hair follicles from oxidative damage.
Together, they help maintain a healthier scalp environment, support stronger hair growth, and keep hair looking healthier and more resilient with consistent use.
This antioxidant support is especially important for aging, thinning, or color-treated hair that needs extra protection without harsh ingredients.
How Your Hair Can
Change With Consistent Use
Week 1 - 2
Calmer Scalp & Reduced Shedding
Many people begin to notice their scalp feels calmer and more comfortable.
Dryness and irritation often ease, and shedding may slow down, with less hair left in the shower drain or brush.
This early change helps create a healthier scalp environment, giving aging hair follicles a better chance to support new growth and hold onto existing hair.
Month 2 - 3
Early Regrowth & Stronger Hair
With continued use, some people begin to notice fine new baby hairs along the hairline or part.
These early signs can mean the hair follicles are becoming more active again as the scalp environment improves.
At the same time, existing hair often feels stronger and breaks less easily, helping new growth stay instead of shedding as quickly as before.
Month 4 - 6
Fuller-Looking Hair & Improved Density
Over the next few months, thinning areas may begin to look more filled in.
The part line can appear narrower as baby hairs grow longer and blend in. Hair often feels denser at the roots, with improved overall volume.
With a healthier scalp and stronger strands, hair looks fuller, grows longer, and becomes easier to style, with less effort needed to cover thin areas.
Designed Without
Harsh Ingredients
As hair and scalp age, they naturally become more sensitive and less tolerant of harsh ingredients.
That’s why this shampoo is made without anything that can dry out the scalp, weaken strands, or cause long-term irritation.
No sulfates
No parabens
No phthalates
No formaldehyde
No silicones
No long-term side effects
No pills to take
What Customers Are
Noticing With Consistent Use
Linda M.
Verified Buyer
My scalp finally feels calm again
I’m in my early 60s and my scalp had become extremely sensitive over the years. Almost every shampoo left it itchy or tight, especially after coloring my hair. After a few weeks of using this, my scalp feels noticeably calmer and more comfortable. I’m also seeing less hair in the shower drain, which was a big relief. It doesn’t feel harsh at all.
Susan R.
Verified Buyer
Less shedding, stronger hair
I wasn’t expecting anything dramatic, but I wanted something gentle that wouldn’t irritate my scalp like other products have. After about a month, I noticed less shedding when brushing and my hair feels stronger overall. My color still looks good too, which is important to me. This has become my regular shampoo now.
Elaine P.
Verified Buyer
Less frizz and better density
My hair used to feel dry and frizzy, especially after coloring it. This shampoo made a big difference in how my hair feels. It’s smoother, looks thicker, and doesn’t break as easily. Over time, my hair just looks healthier and fuller instead of thin and wispy.
Monica L.
Verified Buyer
Easier to style, less thinning
I noticed the biggest change when styling my hair. It used to feel limp and thin, and now it holds shape better and looks denser. I don’t have to work as hard to make it look full. I’ve also seen less shedding, which gives me confidence that my hair is actually improving.
Carol T.
Verified Buyer
Finally something I can use long term
I’ve tried a lot of ‘hair growth’ products and most of them felt too aggressive for my scalp. This one feels different. It’s easy to use, doesn’t dry my hair out, and my scalp doesn’t feel irritated anymore. I’ve noticed some fine new hairs around my part, but what I appreciate most is that my hair feels healthier and easier to manage.
Margaret K.
Verified Buyer
Gentle enough for my colored hair
I color my hair regularly and was worried about using the wrong shampoo. This one doesn’t strip my color and actually makes my hair feel softer. Over time, my hair looks fuller at the roots and doesn’t break as much. I like that it feels gentle and not like a treatment I have to ‘push through.’
30-Day Money-Back Guarantee
We want you to feel comfortable trying this shampoo.
Use it as part of your regular routine for up to 30 days.
If it doesn’t feel right for your hair or scalp, just let us know and we’ll refund you—no hassle, no pressure.
Gentle care should come with peace of mind.